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"You have to reach the hearts and the minds of your customers. Selling is an emotional event." |
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| "The first step toward mitigating risk is to be able to measure your dollars spent against your return on investment" Marshall Mermell |
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| "You think a 110% response is impossible, but these 'Lumpy Mail' pieces are so impressive that people email each other about them, and I've gotten calls from people I never sent to." Harvey Hirsch |
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"Cyber Library Technologies allow you to track and manage all your materials, your inventories, and your marketing materials--every bit of your business from anywhere in the world." Peter Winters |
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| "Fiscal and accounting functions need to be built into marketing. Without adequate planning and finances, even the best service or product can fail. You have to prepare for success." Larry Holfelder |
The Customer Creation Coalition • • • Risk Managed Marketing • • • Supply-Chain Management • • • Advanced Strategic Sales Techniques • • • |
