Welcome to The Customer Creation Coalition

Generating New Revenues
Through 21st Century Marketing and
Sales Technologies

        Marshall Mermell will reveal:
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The Opportunity to Impact Profitability
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What It Takes to Cure Marketing Myopia
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How Your Marketing Budget Can Mitigate Risk

Peter Winters will show: • • • • • • • How Supply Chain Management Can Improve Your Sales • • • • • • • Why the Cyber Library Can Improve the Integrity of Your Brand • • • • • • • How to Improve “Mind Share” Through Tighter Control of Your Collateral Material
	Kevin Shulman will divulge: • • • • • • • • The Biggest Problem Most Entrepreneurs Face • • • • • • • • The Most Expensive Mistake a Business Owner Can Make • • • • • • • • Why Buyers Treat Your Product or Service as a Commodity
		Harvey Hirsch will demonstrate: • • • • • • • • Using 1:1 Marketing to Build Relationships • • • • • • • • How to Infiltrate Your Market to Dominate Your Opponent • • • • • • • • The New Rules of Marketing Warfare
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